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Weather Based Marketing

Sunny, rainy, or cloudy: New study shows how weather impacts response to mobile ads. Among the many factors that impact digital marketing and online advertising strategy, a new study provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather. Source 7z.

Weather Based Marketing

Can someone tell me more about weather based marketing should be expanded in a swift way to know hopefully get what are the ins and outs of it.