Title: Franchise owner
Comments: How do you go about being a franchise owner. Trinidad needs one badly. Is Taco Bell interested in coming here?
I think Taco Bell is interested in coming as long as you can afford the franchise. We're talking about at least US$1M for one unit and they will want you to open at least 3 units in a three year period, so we are talking about serious amount of money.
Tacos are basically smaller versions of rotis here anyway and people are more accustomed to eating rotis so this could be a plus in that products from Taco Bell can be well acclimatized here.
However some people may see them just as miniature rotis and prefer to eat their normal rotis instead of Taco Bell tacos.
It may be popular but then again it is doubtful because it has to do with the price of the product in comparison to rotis here in Trinidad and the size of the product that is offered here in Trinidad. Local customer perception will also play a big part in the success of Taco Bell.
If the (a) price is not right and (2) the size of the product is not right then expect Taco Bell not to last very long here if indeed they do set up a franchise here.
Price and size are two important aspects when it comes to any food item being sold here and if these two aspects are incompatible with the public here expect Taco Bell to have a short life span as a franchise here in this country. Besides with any foreign franchise most of the profits are expatriated and sent out of the country and are not kept within the country which should make us more advocates for local items over foreign items where the money from profits earned with local items circulate and stay within the country as a whole. :D
The comments about portion is true for Trinis. One thing is taste and the other is flare (the marketing) but after that has worn off most Trinis tend to migrate back towards local food. With so much variety now in the food arena a place like Taco Bell might not be able to sustain itself unless it stuck to certain expected areas and didn't open too many branches.
I agree that taste is indeed important because flavor is what gets food ultimately sold in the long run. People basically buy food because it tastes good.
However, there is indeed a difference between initial flavor which occurs when the customer perceives the product to have a high quality flavor when the product is now launched into the market and the sustained flavor of the product in the market. The point about sustained flavor has to do with the franchise being able to continue to maintain the quality of the flavor of their product over a long period of time to satisfy local taste buds.
If the flavor of the product is not up to par over a period of time and drops for any reason at all then expect reduced profits for the franchise and its eventual departure from the society as a whole.
Can Taco Bell do that over time if they were to set up shop here in Trinidad is the main question that must indeed be asked and that they must indeed answer overall. ;)
Edited: IToldYou on 9th Aug, 2012 - 12:55am
This is a great idea! As Latin America is so close, it's almost a sin not to have some Latino food joints here in Trinidad & Tobago. They should open one in the West where the [Venezuelans] (who might be familiar with [Mexican] food) are located and then elsewhere.