The color is blue and black. I saw this immediately upon looking at the dress and never questioned that it could be any other color. I showed it to my wife and she insists that it is white and gold. I didn't know how we could be seeing this same thing and coming to different conclusions. We agree what color most things are (Though maybe some shading is in disagreement), but this was completely different. After investigating, the best explanation I found said that the color you perceive is strongly influenced by the lighting conditions you think the picture was taken in. If you perceive it as black and blue, then you recognized that it was taken in really bright lighting conditions and the camera white-washed it a bit. However if you see it as white and gold, then you are not adjusting for the saturation of light captured by the camera. You are directly perceiving the color shown in the image and not making any mental adjustments. Looking at the background, I can see that everything is white-washed because the camera was trying to adjust to dark colors and absorbed too much light, but maybe others don't take that into consideration and see different colors.
Why did we see 'the dress' differently? The answer lies in the shadows, new research finds
When 'the dress' went viral in 2015, millions were divided on its true colors: gold and white or black and blue? In a new study, an neuroscientist concludes that these differences in perception are due to our assumptions about how the dress was illuminated. Ref. Source 1m.
I've seen the same picture both ways depending on the light of the room I'm in when I look at it. When I first saw it on my computer it was white and gold, and I was in a brightly lit room. When I looked again it was blue and black, and it was in a darker room.
It's been a while but I still find it fascinating.
The dress looks to be light blue and gold to me. It looks pretty obvious too… unless I'm wrong.
The color of the dress seems to change in different lighting. I think that this style of clothing can be quite interesting as it seems many people have many different opinions of what color it actually is. I would wonder what the wearer of the dress feels the color is.
It would be pretty cool if the dress itself had this unique effect, but I think it is just the picture. This could be a new concept in fashion though if someone could only manage to isolate what factors cause a person to see it differently.
Someone could make a fortune selling dresses that look a different color to different people.
You are absolutely on target there. This would be incredibly profitable. My goodness, the person who figured this out would have every manufacturer and designer at his/her beck and call.