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Marketing Tips About Advertising

Marketing Tips About Advertising

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand.

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Marketing study shows lenient return policy may increase sales

A meta-analysis of retail return policies may lead businesses to modify their policies to increase sales and reduce returns. The study found that return policies that offer consumers more monetary rewards are likely to increase their consumer purchases. Ref. Source 2p.