Monitoring Health Consumers Online Activities

- Psychology, Special Needs, Health - Posted: 6th Nov, 2012 - 4:30am

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Post Date: 6th Nov, 2012 - 4:30am / Post ID: #

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Monitoring Health Consumers Online Activities

Reckitt targets flu sufferers online


Tie-up between Reckitt Benckiser and WebMD is a window into the future of marketing, when advertisers will monitor consumers' activities in real time.
Source: Pharmaceuticals companies news from the Financial Times

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